essential

In a saturated market, only those who focus on the essential will stand out.

defined

• Do I have a clear definition of my product?
• How can I differentiate my products from my competitors?
• Am I offering an added value?

message

• How are my company and my product perceived by …
… my clients and suppliers?
… my associates, partners or investors?
… the media (PR)?
… my staff and their environment?

tools

• internal or external communication concepts
• positioning, strategy
• development, follow-up, result analysis