stand out
We are living in a society with an excess of information and sensory overload. Therefore, advertising can be a useful tool to draw attention to a product, what it contributes, how it is different from the rest, and where it can be acquired.
efficient
Advertising is effective when…
… it is perceived instantly
… it is understandable and informative
… it provides recognition of the brand and its attributes
… it invites to make a decision
tools
• brochures, merchandising, packaging
• apps, web, animations, banner, social media
• events, trade fairs, roadshows, conferences, congresses
• campaigns, presentations, press conferences